AdManage
vs
Revealbot
now Bïrch
The Revealbot alternative built to launch, not just optimize.
Bïrch is the deeper rules engine for the ads you've already launched. AdManage is the more advanced way to launch them in the first place, on Meta and seven more channels, for one flat fee.
No card to start · 30-day money-back guarantee.
1,000,000+
ads launched / 30 days
8+1
channels · Bïrch: 4
£499/mo
flat · no spend %
AdManage
50 ads · one batch · live
Bïrch
Rules & automation
01 · The honest verdict
Two good tools. They fix two different bottlenecks.
If Bïrch already runs your live campaigns well, keep it. The real question is which problem is eating your week, the optimizing or the launching. Here's the one-line answer before any of the detail.
Choose Bïrch (Revealbot)
When your bottleneck is everything that happens after launch: rules that pause losers and scale winners, Slack alerts on CPA drift, post boosting, scheduled reports, and server-side tracking through Bïrch Hub.
It's the more mature rules-and-automation engine, and it has been since 2016. We won't pretend otherwise.
Choose AdManage
When your bottleneck is launching hundreds or thousands of ads correctly, especially on Meta where we go deepest, across eight channels, on a flat fee that never takes a percentage of your ad spend.
The more advanced Meta launcher of the two, with solid automation alongside. Among Meta launchers, only Smartly is bigger.
The job to be done
AdManage
Bïrch
- Launch ads at scale, especially on Meta
- The deeper launcher
- Meta-first launcher inside the tool
- Channels in one launch
- 8 + Reddit
- 4 (automation)
- Rule-based optimization after launch
- Solid (10 rules at £499)
- The deeper engine
- Post boosting & server-side tracking
- Not our surface
- Bïrch & Bïrch Hub
- Public API for your own tooling
- Documented + MCP
- No public API
- Pricing as your spend grows
- Flat, every tier
- Rises with ad spend
- Years of public third-party reviews
- Younger product
- 90+ reviews
The split is clean. Bïrch owns the work after ads go live. AdManage owns getting them live, on Meta and beyond, without a software bill that climbs with your media budget.
02 · Where Bïrch genuinely wins
Let's start with what Bïrch does better than us.
Any page that handwaves Bïrch as "an old Facebook rules tool" is lying to you, and you'd spot it. Revealbot was built as a rules engine in 2016, rebranded to Bïrch in 2024, and the engine is the real thing. If these are your problems, stay on Bïrch.
BïrchNested rule conditions
The deeper rules engine
Nested AND/OR conditions, metric comparisons, ranking, more than 20 actions, and checks as tight as every 15 minutes across Meta, Google, TikTok and Snapchat. If your team encodes "pause when spend > X and purchases = 0" or "raise budget 20% when ROAS > Y," you're running an operating system in there.
"Automated rules are a major time-saver and help optimize campaigns based on performance metrics, though it can be complex for people new to digital advertising."
Slack alerts that teams love
Scheduled reports and CPA-drift alerts land where the team already works. A repeated, genuine love point in their reviews.
Post boosting
Turn organic Facebook and Instagram winners into ads on conditions like impressions, engagement or keywords. Years of polish here, and not a surface we cover.
Bïrch Hub for tracking
A separate product for Meta first-party events and CAPI through the signals gateway. If pixel and signal quality is why you're buying, AdManage shouldn't be on your list.
A deep review history
4.6 on G2, 4.6 on Capterra, plus named case studies. If you want to read 70 reviews before signing, Bïrch wins that cleanly. We're younger and our footprint shows it.
So this isn't a hit piece. Bïrch reports $2 billion in annual ad spend, 240 million automated actions a year and 15,000 connected ad accounts running through it. Treat it as a serious incumbent. The only question worth asking is whether it's the right tool for your bottleneck, and that's what the rest of this page is about.
03 · Where it matters most
On Meta launching, we're the more advanced tool.
Most paid-social teams care about Meta first, so this is the axis that decides the spend. Bïrch has a launcher, and a good one. But it's a feature inside their automation product. Launching at full Meta fidelity is the whole point of AdManage.
AdManageEvery Meta format, full fidelity
BïrchLauncher · a Pro-tier feature
Bïrch's launcher is Meta-focused: up to 50 ads per ad set and up to 5 text variations, with media from Google Drive or the Meta library. Real, and useful. It's also their newest surface and a Pro-plan feature, not the center of gravity.
What "full fidelity" actually means in an AdManage batch
- Post-ID preservation
- Keep every like, comment and share when you relaunch or duplicate a winner, instead of resetting to zero.
- Every core format
- Carousel, collection, flexible ads, dark posts, lead-gen instant forms, catalog and Advantage+.
- Partnership & Spark ads
- Co-branded creator collabs with Basic, Standard or Enhanced attribution. Dynamic creative too.
- 40+ language splits
- Translate a launch into per-language ad sets, with naming, UTMs and tracking specs locked in.
The honest version, both ways: we'll never claim Bïrch can't launch ads. It can. But the deepest customer love in Bïrch reviews is for rules, alerts and reporting, and the launcher is the feature next to them. When launching at Meta depth is the job, AdManage is the more advanced tool. Different center of gravity.
04 · And it doesn't stop at Meta
Win Meta, then launch everywhere else in the same batch.
Bïrch automates four channels. AdManage launches to eight, with Reddit added in 2026. If your mix already includes Pinterest, Taboola, AppLovin or Reddit, that's a whole second tool you don't have to buy.
8+1
AdManage channels
4
Bïrch automation
AdManage launches to
8 + Reddit
Meta
TikTok
Google Ads
Pinterest
Snapchat
AppLovin
Taboola
Reddit
Bïrch automates
4 channels
- Meta
- Google
- TikTok
- Snapchat
Pinterest, Taboola, AppLovin and Reddit aren't part of the Bïrch launch story. Each one is a second tool, a second login and a second invoice.
05 · The pricing story, without spin
One bill scales with your spend. The other doesn't.
This is the cleanest difference between the two tools, and the one most buyers actually want answered. Here it is, both sides, no spin.
Bïrch: priced on your ad spend
Pricing follows total monthly ad spend across every connected account, not just the spend Bïrch touches. The slider is the whole model:
- $49 Essential and $99 Pro only at the $10,000 spend tier; both climb from there.
- Go over the cap on a monthly plan and overage is billed on the spend above it.
- To stop an account's spend counting, you disconnect it from the workspace.
"During the billing period, the connected ad accounts spent over $51,000 while the plan limit was $10,000, triggering $516.30 in overage charges."
AdManage: one flat fee, no spend %
Priced on ad accounts, never a cut of your spend. The £499 In-house tier is the same line item next quarter at double the media budget. Our pricing page says it plainly: no percentage of ad spend.
Essential
Solo, Meta, priced to start
£99/mo
In-house Most popular
5 accounts · 8 channels · 10 rules
£499/mo
Agency
10 accounts · unlimited rules
£999/mo
Enterprise
Custom, contact for price
Custom
Most brands and teams land on the £499 baseline. The £99 entry is Meta-only; automation rules live at In-house and up.
What you'd pay at each spend level
Bïrch's Pro tier next to AdManage In-house (£499, roughly $625). Where the lines cross is the whole story.
| Monthly connected ad spend | Bïrch Pro |
AdManage In-house |
|---|---|---|
| $10,000 | $99/mo | ~$625/mo |
| $75,000 | $499/mo | ~$625/mo |
| $150,000 | $799/mo | ~$625/mo |
| $300,000 | $1,299/mo | ~$625/mo |
| $500,000 | $1,799/mo | ~$625/mo |
| $1,000,000 | Sales conversation | ~$625/mo |
We won't claim AdManage is cheaper everywhere. Below roughly $30k in spend, and if rules are all you need, Bïrch is cheaper. Don't switch for the price. Above $150k, the flat fee is the easier number to forecast, and it doesn't move when your spend doubles. (GBP to USD is illustrative; check the live pages.)
06 · Why teams move the launch side over
Five things you get here that Bïrch wasn't built around.
Your spreadsheet becomes the launcher
A real Sheets add-on: launch drafts, column mapping, single, multi and carousel rows, UTMs, up to five copy variations. Bïrch uses Sheets to feed rules. Different job.
Post-IDs that carry social proof
Preserve likes, comments and shares across launched and duplicated ads, including Spark Ads, so the ads you scale most start with their engagement intact.
A public API, and MCP for Claude
Documented endpoints with rate limits, plus Zapier, Make, a Notion webhook and MCP. Bïrch's help center says directly it has no public API.
Naming & UTMs come out clean
{{variable}} templates plus an Audit Names tool that finds and fixes drift across accounts before it ships.
Keep your whole media stack
Drive, Dropbox, Frame.io, Box, Canva, SharePoint, Figma, AIR and more feed the launcher directly. Bïrch's media workflow is Drive-centric.
Automation still rides along
Visual node workflows pause losers and scale winners: 10 rules with unlimited runs on In-house, unlimited on Agency. Not the deeper engine Bïrch is, and we say so, but it's there when you need it.
07 · Feature by feature
The full board, including the rows Bïrch wins.
Optimization rows go to Bïrch. Launch and breadth rows go to AdManage. Read it honestly and pick the side with more of your rows.
| Capability | Bïrch |
AdManage |
|---|---|---|
| Optimization after launch | ||
| Rule-based automation engine | The deeper engine | Visual workflows, 10 rules at £499 |
| Slack alerts & scheduled reports | Mature, much loved | Notification settings |
| Post boosting (organic to paid) | Distinctive strength | Not a surface |
| Server-side tracking / Meta CAPI | Bïrch Hub | Not the comparison point |
| Launch operations | ||
| Meta launch depth | Launcher, up to 5 text variations | Post-ID, flexible, partnership, catalog |
| Channels in one launch | 4 (automation) | 8 + Reddit |
| Google Sheets launch pipeline | Feeds rules & metrics | Sheets-to-ads add-on |
| Naming, UTM & audit governance | Light | Templates + Audit Names |
| 40+ language ad-set splits | Not part of the launcher | Per-language ad sets |
| Integrations & commercials | ||
| Public API · Zapier · Make · MCP | No public API | Documented + rate limits |
| Creative-ops media sources | Drive-centric | Frame.io, Box, Canva, Figma + more |
| Pricing model | Tied to total ad spend | Flat GBP, no spend % |
| Public third-party reviews | 4.6 on G2 & Capterra | Younger, thinner footprint |
08 · You don't have to choose
Most teams keep Bïrch and add AdManage.
The two products sit at different points in the lifecycle, and they don't fight each other. They fight different bottlenecks.
AdManage · before ads go live
- Bulk launching from sheets and Drive
- Naming, UTMs and post-ID, locked
- Previews, drafts, shipping variants
Bïrch · after ads go live
- Pausing losers, scaling winners on rules
- Slack alerts when CPA drifts
- Post boosting and CAPI through Hub
A parallel week, not a cold cutover
Moving the launch side over, in order
Your Bïrch rules run against the ad accounts, not the tool that launched the ads. Keep them. Only the launch workflows move.
- 1
Split your workflows. Optimization stays in Bïrch; launching moves to AdManage.
- 2
Rebuild templates. Naming, UTMs, CTAs, copy variations and tracking specs as AdManage templates.
- 3
Connect sources. Drive, Frame.io, Box, Figma and your sheet, mapped once.
- 4
Run a parallel week. One account, both tools, then confirm post-IDs and naming before you scale.
Questions, answered straight
Is Revealbot really called Bïrch now?
Yes. The same NYC team rebranded Revealbot to Bïrch in 2024: same platform, same core capabilities, new name and a wider product surface. "Revealbot alternative" and "Bïrch alternative" point at the same tool, so this page answers both.
Is AdManage a full Bïrch replacement?
No, and we won't pretend otherwise. AdManage is the stronger launch and creative-ops product. Bïrch is the stronger rules, alerting, post-boosting and server-side-tracking product. Many teams keep Bïrch for the optimization layer and bring AdManage in for the launch layer.
Does AdManage charge based on ad spend?
No. Plans are flat monthly fees capped by ad-account count, never a percentage of spend. £99 Essential is the solo entry, £499 In-house is the most popular tier with 5 accounts and 10 automation rules, £999 Agency adds unlimited rules. The practical difference: Bïrch's bill rises as your media budget grows; the £499 baseline stays £499 whether you run £50k or £1M.
Is AdManage cheaper than Bïrch?
Not always. At low spend Bïrch is cheaper: $49 Essential or $99 Pro at the $10k tier sits below £99 Essential. If your spend is under roughly $30k and you mostly want rules, don't switch for the price. AdManage gets more compelling as spend rises, because the fee is fixed. At $300k of monthly spend, Bïrch Pro is $1,299 and AdManage Agency is £999, and ours doesn't move as you spend more.
Can Bïrch launch ads, or only optimize them?
It can launch. Bïrch has a Meta-focused launcher (up to 50 ads per ad set, up to 5 text variations) and a Drive-to-Meta/TikTok/Snapchat media workflow. The honest framing is narrower: launching is a feature inside Bïrch's automation product. AdManage is built around launch ops as the core workflow, at more Meta depth and across more channels.
Will my Bïrch rules survive if I switch the launch side?
Yes. Your Bïrch rules run against the ad accounts themselves. If AdManage launches the ads and they go live on Meta, Bïrch sees the same campaigns, ad sets and ads it would have seen from native Ads Manager. The rules keep working.
Does AdManage have a public API?
Yes: documented endpoints with rate limits, plus Zapier, Make, a Notion webhook and MCP for Claude and Perplexity. Bïrch's help center says directly that it does not currently have a public API, so if you're wiring launches into internal tooling, that's a clean difference.
How hard is it to migrate?
For the launch side only, usually a one-to-two-week parallel run. Split your Bïrch workflows into optimization (stays) and launch (moves), rebuild launch templates in AdManage, connect your creative sources, map your sheet, then run one account in parallel before you retire the duplicate launch workflows.
See 100 ads go live in 60 seconds.
If launching is the part of your week that's slow, this isn't a close call. Run the bulk launcher on a real ad account and watch it happen. Keep Bïrch for the optimization side, the two fights are different.
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